• Senior Manager, Product Portfolio Management

    Job Locations US-IA-Iowa City | US-Remote
    Posted Date 3 weeks ago(10/2/2018 2:00 PM)
    Job ID
    2018-1340
    # of Openings
    1
    Category
    Marketing/Communications
    Travel
    Up to 25% Travel
  • Overview

    ACT is a nonprofit organization helping people achieve educational and workplace success.  Our programs are designed to boost lifelong learning in schools and workplaces around the world. Whether it's guiding students along their learning paths, enabling companies to develop their workforce, fostering parent, teacher, and counselor understanding of student progress, guiding job seekers toward career success, or informing policymakers about education and workforce issues. ACT is passionate about making a difference in all we do.

     

    Learn more about working at ACT at act.org!

    Responsibilities

    Responsible for developing and leading ACT’s integrated product-market messaging, product launch/sunset activities, and developing product positioning documents based on both product and market expertise that serve as foundations for branding, creative, web/digital/mobile/SEO/video, PR, and events that differentiates ACT’s products from others in the market.

     

    ESSENTIAL JOB RESPONSIBILITIES

     

    Typical work-related activities include:

    • Lead & mentor a team of Product Portfolio Managers to develop positioning, pricing, packaging and differentiation for solutions in your portfolio that reflect an understanding of the market and product suite
    • Lead the development of high quality sales tools and other content (PowerPoint presentations, datasheets, customer case studies, battlecards and training materials)
    • Develop new standards and processes related to product positioning, product launch/sunset, and messaging that raise the bar in terms of both quantity and quality of work as well as outcomes / business results
    • Lead a team that develops materials to guide the sales team in terms of value and differentiation, translate product features into value statements and competitive differentiation
    • Maintain a current knowledge of all ACT education products as well as the appropriate market.
    • Develop and deliver internal stakeholder communications, in conjunction with other internal team members, for a wide range of cross-functional team members at all levels of the organization
    • Oversee the development, delivery, and maintenance of content that communicates the value of products to the sales team and other audiences
    • Collaborate with the Marketing and Sales leaders to ensure ongoing alignment and optimal outcomes for the organization
    • Assist Directors and Sr. Directors in preparing multimedia presentations for customers, channel partners, policy makers, national and regional conferences, and Board of Directors
    • Support Sr. Product Managers and Sr. Directors as needed with market definition, pricing, SWOT analyses, business model canvases, and menus of services
    • Regularly conduct client-facing activities independently and in collaboration with other areas of the organization to ensure that product positioning and messaging is effective and relevant

     

     

    Qualifications

    Minimum Qualifications

     

    Education:

    • Bachelor’s degree required, preferably in marketing or business administration
    • Master’s degree preferred
    • Or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired

    Experience:

    • Minimum of five years of product or marketing or customer/market engagement experience required
    • Minimum of two years people management experience required
    • Leadership role in product management, marketing, or sales for an educational technology product preferred

    Knowledge, Skills and Abilities:

    • Ability to be successful in an environment that emphasizes moving fast and operating within limited budgets
    • Strategic understanding of education and the educational services industry; ability to work successfully with agencies, associations, foundations, and other organizations
    • Ability to handle multiple complex projects and issues associated with product development, management, marketing, sales, procurement, legal, compliance, and policy fronts
    • Understanding of multiple aspects of the education market, including some combination of enrollment management, assessment (admission, placement, outcomes), academic affairs, teacher education, advising, accountability, or accreditation
    • Ability to attract talent, build effective teams, and direct others
    • Strong analytical skills and decision quality
    • Willingness to travel as required
    • Superior writing and presentation skills
    • History of successfully developing and implementing strategic plans
    • Strong financial acumen
    • Strong leadership, strategic thinking, business planning, and communication skills
    • Knowledge of and experience with Pragmatic Marketing Framework

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