• Product Portfolio Manager II

    Job Locations US-IA-Iowa City | US-Remote
    Posted Date 3 weeks ago(10/2/2018 2:00 PM)
    Job ID
    2018-1339
    # of Openings
    2
    Category
    Marketing/Communications
    Travel
    Up to 25% Travel
  • Overview

    ACT is a nonprofit organization helping people achieve educational and workplace success.  Our programs are designed to boost lifelong learning in schools and workplaces around the world. Whether it's guiding students along their learning paths, enabling companies to develop their workforce, fostering parent, teacher, and counselor understanding of student progress, guiding job seekers toward career success, or informing policymakers about education and workforce issues. ACT is passionate about making a difference in all we do.

     

    Learn more about working at ACT at act.org!

    Responsibilities

    Responsible for developing and leading ACT’s integrated product-market messaging, product launch/sunset activities, and developing product positioning documents based on both product and market expertise that serve as foundations for branding, creative, web/digital/mobile/SEO/video, PR, and events that differentiates ACT’s products from others in the market.

     

    ESSENTIAL JOB RESPONSIBILITIES

     

    Typical work-related activities include:

    • Develop positioning, pricing, packaging and differentiation for solutions in your portfolio that reflect an understanding of the market and product suite
    • Develop high quality sales tools and other content (PowerPoint presentations, datasheets, customer case studies, battlecards and training materials)
    • Develop materials to guide the sales team in terms of value and differentiation, translate product features into value statements and competitive differentiation
    • Maintain a current knowledge of all ACT education products as well as the appropriate market.
    • Develop and deliver internal stakeholder communications, in conjunction with other internal team members, for a wide range of cross-functional team members at all levels of the organization
    • Develop, deliver, and maintain content that communicates the value of products to the sales team and other audiences
    • Collaborate with the Marketing and Sales team members to create content for case studies, videos, website copy, blog posts, and sales tools that facilitate the selling and thought leadership process
    • Act as the product lead on product launch and sunset initiatives including responsibility for creating and ensuring execution of the related communication plan
    • Coordinate with UX to develop compelling buyer and user personas to facilitate targeted messaging and reveal untapped opportunities
    • Assist Product Managers and Sr. Directors in preparing multimedia presentations for customers, channel partners, policy makers, national and regional conferences, and Board of Directors
    • Support Sr. Product Manager and Sr. Directors as needed with market definition, pricing, SWOT analyses, business model canvases, and menus of services
    • Regularly conduct client-facing activities independently and in collaboration with other areas of the organization to ensure that product positioning and messaging is effective and relevant

    Qualifications

    Minimum Qualifications

     

    Education:

    • Bachelor’s degree in marketing, business or related field required
    • Or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired 

     

    Experience:

    • Minimum of three years of product or marketing or customer-engagement experience required
    • Pragmatic Marketing certification preferred

     

     

    Knowledge, Skills and Abilities:

    • Clear understanding of the customer-centric approach to product management
    • Work collaboratively with colleagues in a results-driven, matrixed environment
    • Creative, out-of-the-box thinking with a “can do” attitude
    • Strong organizational, analytical, planning, and prioritization skills
    • Exceptional communication (written and spoken) skills

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Not ready to apply? Connect with us for general consideration.