• Senior Product Marketing Manager

    Job Locations US-IA-Iowa City
    Posted Date 3 weeks ago(5/3/2018 6:00 PM)
    Job ID
    2018-1236
    # of Openings
    1
    Category
    Marketing/Communications
    Travel
    No Travel Required
  • Overview

    ACT is a nonprofit organization helping people achieve educational and workplace success.  Our programs are designed to boost lifelong learning in schools and workplaces around the world. Whether it's guiding students along their learning paths, enabling companies to develop their workforce, fostering parent, teacher, and counselor understanding of student progress, guiding job seekers toward career success, or informing policymakers about education and workforce issues. ACT is passionate about making a difference in all we do.

     

    Learn more about working at ACT at act.org!

    Responsibilities

    Position objective: The Senior Product Marketing Manager will combine creative, strategic, and tactical thinking to the creation and deployment of multi-tactical marketing communications plans and campaigns for the company’s portfolio of products.

     

    ESSENTIAL JOB RESPONSIBILITIES

     

    Typical work-related activities include:

    • Lead cross-functional go-to-market teams responsible for planning and executing all go-to-market activities for products as they apply to specific markets
    • Utilize marketing experience to define marketing goals and key performance metrics
    • Leverage experience across multiple marketing channels to design and execute multi-channel communications strategies (assigned products or product portfolio) for customer acquisition and retention
    • Collaborate on the development of messaging for product/market combinations
    • Evaluate and report performance metrics across marketing programs and campaigns
    • Responsible for developing product marketing related copy and content for various marketing channels and audiences
    • Act as the marketing lead on product launch and sunset initiatives including responsibility for creating the related communication plan
    • Responsible for developing and maintaining all internal and external sales support materials
    • Build trust and credibility with internal clients and stakeholders

    Qualifications

    Minimum Qualifications

    Education:

    • Bachelor's degree in business, marketing, or related area required
    • Or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired

     

     

    Experience:

    • Minimum five years of experience developing and executing product marketing strategies
    • Experience with digital, web, social, print, email, and event marketing channels

     

    Knowledge, Skills and Abilities:

    • Ability to organize multiple deadlines while demonstrating flexibility
    • Ability to organize and perform multiple tasks concurrently and efficiently
    • Team player that is reliable, flexible, helpful, and works well in a collaborative environment
    • Strong written and verbal communications skills
    • Fast learner, highly motivated, self-starter
    • Creative thinker and problem solver
    • Strong analytic skills
    • Customer-centric marketing approach and service oriented positive attitude
    • Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)

    Compensation:

    • Starting salary commensurate with qualifications. Excellent benefits and work environment.

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