• Product Marketing Manager II

    Job Locations US-IA-Iowa City
    Posted Date 2 months ago(2/15/2018 1:49 PM)
    Job ID
    2018-1146
    # of Openings
    1
    Category
    Marketing/Communications
    Travel
    No Travel Required
  • Overview

    ACT is a nonprofit organization helping people achieve educational and workplace success.  Our programs are designed to boost lifelong learning in schools and workplaces around the world. Whether it's guiding students along their learning paths, enabling companies to develop their workforce, fostering parent, teacher, and counselor understanding of student progress, guiding job seekers toward career success, or informing policymakers about education and workforce issues. ACT is passionate about making a difference in all we do.

     

    Learn more about working at ACT at act.org!

    Responsibilities

    The Product Marketing Manager will combine creative, strategic, and tactical thinking to the creation and deployment of multi-tactical marketing communication plans and campaigns for a portfolio of offerings.

    Typical work-related activities include:

    • Facilitate cross-functional go-to-market teams responsible for planning and executing activities as outlined in the plan
    • Utilize product marketing experience to consult with Product Managers to define marketing goals and key performance metrics
    • Leverage experience across multiple marketing channels to develop, execute, analyze and report on product marketing strategies and campaigns
    • Design and execute strategies for customer acquisition and retention
    • Collaborate on the development of communication tools including presentations, speeches, press releases for internal and external audiences
    • Responsible for writing and editing of product marketing related content for various marketing channels and audiences
    • Act as the marketing lead on product launch and sunset initiatives including responsibility for creating the related communication plan
    • Responsible for developing and maintaining all internal and external sales support materials

    Qualifications

    EDUCATION:

    • Bachelor's degree in marketing, business or related field required
    • Or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired

     

    EXPERIENCE:

     

    • Minimum of three years of marketing experience required
    • Product marketing experience preferred

     

    KNOWLEDGE, SKILLS, AND ABILITIES:

    • Clear understanding of the customer-centric approach to marketing
    • Work collaboratively with colleagues in a results-driven, matrixed environment
    • Ability to organize multiple deadlines while demonstrating flexibility
    • Highly motivated, self-starter and fast learner
    • Creative, out-of-the-box thinking with a "can do" attitude 
    • Strong organizational, analytical, planning, and prioritization skills

    Compensation:

    • Starting salary commensurate with qualifications. Excellent benefits and work environment.

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